THE IDEA
The problem we receive was how could we generate awareness about certain habits, like using excess salt, bad nutrition and stress, and how those habits correlate with heart-failure.
We were asked to come up with something. So, we proposed a 360º, empathic experience, that included shooting a short film in a first-person perspective, building a pneumatic vest to simulate chest-pressure and feeling hot.
They loved this immersive experience idea, and we moved forward with a set of challenges we needed to overcome to Experience a Heart Failure.
EMPATHIC EXPERIENCE DEVELOPMENT
So we went ahead and built it. We designed and created the vest with a pneumatic system to simulate pressure on the chest, and hot cells to simulate feeling hot.
We wrote the script and shot the movie. And build all the electronics, working side by side with a cardiologist to get a medical certification of safety, and an electrical engineer to get an electrical safety certification as well.
This was a hit, and was used throughout an entire year, having thousands of participants, many of them physicians.
CHALLENGES
First, we had to be able to have 10 users at the same time, so we had to build 10 stations. But it also had to be transportable.
Second, it needed a universal fit, for men and women of all sizes.
And third, of course, it had to be absolutely safe.
CONCLUSIONS
We created an amazing empathic experience with this Heart Failure Simulator.
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