4D VR Parachute Experience


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Sky-diving experience

We’ve been asked to create a VR parachute experience from a 360ยบ video of a sky-diver jumping on a game day and delivering the game ball. Due to stadium restrictions about the jump, this changed to a full 3D CGI project that we needed to do in record time.

We fully and accurately modeled the Mercedes-Benz stadium, recreated downtown Atlanta, and added 4D elements to make this experience unforgettable.

Used at the Super Bowl 53 Experience and at the Game Day Plaza, this activation had a constant waiting time of 2 hours, and every single participant said it was worth it.

The challenges
  • Fast turnaround
  • 3D realistic modelling
  • Heavy duty use
CBS

Brand

Atlanta, GA

Location

2019

Year