4D VR PARACHUTE

SUPER BOWL

  • The challenges 
    • Fast turnaround
    • 3D realistic modelling
    • Heavy duty use
  • Year
    • 2019
  • Location
    • Atlanta, GA
  • Brand
    • CBS

We’ve been asked to create a VR parachute experience from a 360º video of a sky-diver jumping on a game day and delivering the game ball. Due to stadium restrictions about the jump, this changed to a full 3D CGI project that we needed to do in record time. We fully and accurately modeled the Mercedes-Benz stadium, recreated downtown Atlanta, and added 4D elements to make this experience unforgettable. Used at the Super Bowl 53 Experience and at the Game Day Plaza, this activation had a constant waiting time of 2 hours, and every single participant said it was worth it.