We developed a multi-experience, portable booth. It had 3 activations on-site: First, a full-fledged, multiplayer bicycle race. Played on real bikes, with real pedaling and real sweating, players competed on a beautiful, 3D paradisiacal island to get to the finish line first. Second, a dancing game that included a dancing floor and was fully controlled through a mobile phone. And third, a giant replica of a phone that users could fully interact with to see the features.