Absolut Challenge

Guitar Concert Tournament

Guitar Concert Tournament

  • The challenges
    • Compose 5 songs
    • Portable
    • Sturdy for heavy-duty usage
  • Year
    • 2010

  • Location
    • Buenos Aires, Argentina
  • Brand
    • Absolut

An off-trade activations built to be enjoyed at bars. We created a fully custom and branded guitar game, where users competed on a 1 vs 1 challenge to be the best guitar player. Using existing computer guitars, we created 5 different songs, each with its own difficulty, for players to test themselves.