Developed as a company-wide solution, this project centralized all communications between the brand and the end-consumer by creating a uniform website to all the dealerships. All news and posts from each dealership had to be approved by the brand, and the brand could also add their own general news. We also developed a set of custom-made interfaces between other systems and this, to provide analytics and quick responses on loans and credits, usage, and e-commerce. Dealerships got a free, managed website. The brand got a uniform look and feel and content control.