Usually, you would contact an Interactive Marketing Agency when you have a brief, or an RFP. However, you’re missing out on a lot of potential by considering contacting the agency even before that. We tell you 3 ways your Interactive Marketing Agency can help to win new clients and awe your current ones.
Here are a few ways to put to a great use your Interactive Marketing Agency of choice.
1 – Proactive creativity
Remember that account you almost got? And what about the one you lost?
Bring in all the brain power you can and blow their minds. Count on your interactive marketing agency to add a low of firepower to your pitch.
Chances are they can add a lot of ideas to the mix. From crazy to simple ones.
You know more about the account you are after. Make sure to provide your insight to the interactive agency so they can help you more. For instance, answers to these questions will definitely help them narrow down ideas:
- Are they conservative regarding technology?
- What’s their usual budget range?
- What’s their target persona?
- What emotion are they usually after?
Make sure you are honest and clear about what you need and what you are doing. You are trying to win an account, not asking for an RFP.
2 – Focused thinking
Do you have an account you know will be exhibiting at a trade show? Or an account that will launch a product 6 months from now?
Make use of your interactive marketing agency’s brain power and talk to them early on. Have them pitch ideas based on concepts you are after. Or even better, tell them to go crazy! You can always narrow down if needed.
You know your client better than anyone. You know what they are exhibiting or launching. You know when. You know their target client.
Bring your interactive agency up to speed and work together to come up with ideas to awe your client.
3 – Keep the conversation going
Interactive marketing agencies live and breath on new technologies, gadgets and trends.
Did you know you now can experience amazing Augmented Reality on your phone without having to download an app? Have you ever heard about LeapMotion? or MagicLeap? or brain reading headbands?
Make sure to stay in touch with them to learn about what’s new. If they have one, register on their newsletter.
You can’t keep up with every new gadget or concept out there. They do. Take advantage of it!
And use it to stay in touch with your clients. That’s when the magic happens.
Stop contacting your Interactive Agency just when you have an RFP. Use them early on to your advantage.
Capture their know-how and experience and use that whole potential for your clients.
We at Interatica love challenges. With more experience than most interactive agencies out there, we work with small agencies all the way to the big ones.
Everything you need to know to get the best of an Interactive Marketing Agency
If you want to offer your clients the creative and technological edge, you need to leverage the experience, know-how and expertise of Interactive Marketing Agencies. And here we share how to do it.
Marketing and ad agencies deal with creating and presenting a lot of client proposals. In today’s world, experiential marketing for brand experience is a key factor to include in the mix.
An interactive marketing agency can bring a lot to the technological side of ideas. As such, the sooner you bring them in, the better. If you bring them in late in the process, you’re missing out a lot of potential.
5 Advantages of bringing an Interactive Marketing Agency early on
1 – More experience
The Devil knows more from being old than from being the Devil. An interactive marketing agency that has been around long enough, probably did hundreds of projects.
You can leverage on their experience by contacting them early on. Even though they may not have a creative team, they surely did enough to add creativity to the table.
A multiplayer row-boat race game by Interatica back in 2003
2 – Specialized know-how
When you did a lot of interactive projects, you know the ins and outs of them. Specialized agencies know the pros and cons of different technologies.
Also, can help streamline the production process between you and your client.
3 – More up-sell opportunities
Following on all the experience, they can spot opportunities to improve upon the ideas.
Here’s one quick example: we were asked to build an iPad training program to teach nurses how to inject a specific drug. Our creative team came up with a better idea: why don’t we actually create an electronic syringe so nurses can actually use?
We created an electronic syringe so nurses can actually use it to learn
We pitched the idea back and everyone loved it. The project went from a basic iPad app to a memorable experience with custom hardware.
4 – Those crazy ideas down to earth
We all love great ideas. Some are crazier than others. An experienced interactive marketing agency will know what to tweak to make the experience a reality without breaking the bank or risking failure.
Many times, small tweaks can keep most of the value to the end user, while lowering costs, time and risks.
Interatica’s team trying out the Super Bowl 53 VR 4D Parachute experience
5 – Interaction between specialists
One of the best advantages of dealing with interactive marketing agencies is their ability to bring and interact with specialists.
At Interatica, we’ve worked with specialists from fashion designers to professional sky divers. From cardiologists to oil & gas engineers.
It all boils down to the experience everyone brings.
Interatica’s engineer working a turnstile to create an electronic Spray Can
By working closely, you leverage your possibilities by accessing not only all their knowledge, expertise and specialty. But also, all of the agency’s connections to many other specialists as well.
The #1 reason to bring Experiential Marketing Agency early
One word: Possibilites.
Let’s say you want to build your home, you have:
- an empty lot of land,
- a budget range,
- some essential requirements.
Picture the difference of these 2 scenarios:
Scenario 1: you give an architect carte blanche on top of your budget and essential requirements.
Scenario 2: you do the blueprint and build the foundations. You build the walls and pipes. You buy the paint. And then, you ask your architect to build something with all those contraints.
Which scenario is more likely to appear on Worlds Extraordinary Homes?
Clearly, scenario 1. This is a matter of limits and possibilities.
The more limits you impose to the interactive marketing agency, the less possibilities the agency has to be creative.
And in general, the earlier on the process you are, the less specific you are. Which is great.
Bring the agency as early as possible to the process. You’d be surprised on what an interactive marketing agency will bring when you give them carte blanche. You can later on narrow down, no worries.
Make sure you’re taking advantage of your interactive marketing agency and use the whole potential for your clients.
We at Interatica love challenges. With more experience than most interactive agencies out there, we work since 2003 with small agencies all the way to the big ones.