Reality is broken. Game designers can fix it
When we think Video Games, usually we think of Pac-Man or Fortnite.
However, for brands and events, this is one of the most powerful channels.
Not only you can communicate the brand’s key messages, but also entertain and gather insight at the same time.
Games can be classic (i.e.: Tic-Tac-Toe), quizzes (i.e.: Jeopardy-like), action (i.e.: car or boat races), and many other.
And they can be single player (one person at a time), or multi-player (two or more people can play at the same time).
They can also be competitive, cooperative, or a mix of both.