Guitar Concert Tournament

Absolut Challenge

An off-trade activations built to be enjoyed at bars. We created a fully custom and branded guitar game, where users competed on a 1 vs 1 challenge to be the best guitar player.

Using existing computer guitars, we created 5 different songs, each with its own difficulty, for players to test themselves.

The challenges
  • Compose 5 songs
  • Portable
  • Sturdy for heavy-duty usage
Absolut

Brand

Buenos Aires, Argentina

Location

2010

Year